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Buzz

Name: Buzz
Brand: Profile Books
SKU: 40874775
Price: 12.49 EUR
Availability: InStock
Author: Emanuel Rosen
ISBN: 9781847651563

Real-life Lessons in Word-of-Mouth Marketing

Emanuel Rosen

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Casa editrice Profile Books, ottobre 2010

Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as... Descrizione completa

Codice Libristo: 40874775

31 b

12.49 €

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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.