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Making Rain - The Secrets of Building Lifelong Client Loyalty

Name: Making Rain - The Secrets of Building Lifelong Client Loyalty
Brand: John Wiley & Sons Inc
SKU: 04889160
Price: 36.59 EUR
Availability: InStock
Author: Andrew Sobel
ISBN: 9780471264590

Andrew Sobel

Lingua

Inglese

Libro Rigido

Codice Libristo: 04889160

Casa editrice John Wiley & Sons Inc, febbraio 2003

Professionals who work with clients or large accounts can create lifetime relationships based on the... Descrizione completa

Codice Libristo: 04889160

90 b

36.59 €

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Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.