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Customer Behaviour in eCommerce

Name: Customer Behaviour in eCommerce
Brand: Springer
SKU: 44986947
Price: 70.29 EUR
Availability: InStock
Author: Sarka Zapletalova
ISBN: 9783031235740

Case Studies from the Online Grocery Market

Sarka Zapletalova

Halina Starzyczna

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Casa editrice Springer, febbraio 2023

Online shopping is undergoing significant changes around the globe, evolving in the food and non-foo... Descrizione completa

Codice Libristo: 44986947

172 b

70.29 €

Disponibile Consegna digitale immediata

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.