Evaluating journalistic performance

The book presents four applied studies on evaluating journalistic performance. The first focuses on analyzing the efficiency of editorial staff in Egyptian newspapers. The second examines the various impacts of modern communication technologies on the organizational performance of press institutions. The third reveals the determinants of the economic performance of press institutions. The fourth offers a critical reading of journalistic performance evaluation metrics at various levels-professional, economic, and administrative-in both Arab and international schools of thought. The book also includes a comprehensive indicator guide, the result of an analysis of 121 Arab and international studies, 12 professional and ethical codes, and interviews with 21 press leaders. This guide assists researchers, academics, press leaders, and media regulatory bodies in evaluating the performance of press institutions using clear, specific, and measurable scientific indicators. Perhaps the importance of this book stems from the fact that it is the first attempt in the Arab School of Media Studies to formulate an integrated guide of indicators for evaluating journalistic performance at its various levels (professional, economic, administrative), especially since most journalistic institutions, or even union entities and organizations, in Egypt and the Arab world do not have such guides. The book also explains the methodological and procedural steps for the process of evaluating journalistic performance, according to sound scientific and methodological principles, and clarifies the most important research tools, scientific theories, approaches, units of measurement, and mechanisms that can be relied upon in the performance evaluation process.