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Marketing and Smart Technologies

Name: Marketing and Smart Technologies
Brand: Springer
SKU: 41345721
Price: 227.39 EUR
Availability: InStock
Author: Alvaro Rocha
ISBN: 9789813341838

Proceedings of ICMarkTech 2020

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Codice Libristo: 41345721

Casa editrice Springer, marzo 2021

This book includes selected papers presented at the International Conference on Marketing and Techno... Descrizione completa

Codice Libristo: 41345721

557 b

227.39 €

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.