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Perfect Meal

Name: Perfect Meal
Brand: Wiley-Blackwell
SKU: 39912723
Price: 41.89 EUR
Availability: InStock
Author: Betina Piqueras-Fiszman
ISBN: 9781118491027

Betina Piqueras-Fiszman

Charles Spence

Heston Blumenthal

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Codice Libristo: 39912723

Casa editrice Wiley-Blackwell, luglio 2014

The authors of The Perfect Meal examine all of the elements that contribute to the diner s experienc... Descrizione completa

Codice Libristo: 39912723

103 b

41.89 €

Disponibile Consegna digitale immediata

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The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.