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Principles of Pharmaceutical Marketing

Name: Principles of Pharmaceutical Marketing
Brand: Routledge
SKU: 40031792
Price: 57.69 EUR
Availability: InStock
Author: Mickey C. Smith Ph.D.
ISBN: 9781317940708

Mickey C. Smith Ph.D.

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Codice Libristo: 40031792

Casa editrice Routledge, luglio 2014

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teac... Descrizione completa

Codice Libristo: 40031792

141 b

57.69 €

Disponibile Consegna digitale immediata

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant real world approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.