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Translate the Advantage

Name: Translate the Advantage
Brand: epubli
SKU: 53676975
Price: 9.19 EUR
Availability: InStock
Author: Marin Ellis
ISBN: 9783565646036

Sales Conversations for Technical Founders

Marin Ellis

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Codice Libristo: 53676975

Casa editrice epubli, agosto 2026

A technical founder may know the product deeply while buyers struggle to connect its features to a b... Descrizione completa

Codice Libristo: 53676975

22 b

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9.19 €

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A technical founder may know the product deeply while buyers struggle to connect its features to a business decision. Translate the Advantage examines better discovery, plain language, and commercial framing help technical insight become a credible buying case. It shows readers how to identify the decisions that matter, structure the work around them, and communicate the value without inflated claims. Practical examples help professionals replace improvised habits with a repeatable approach that fits real clients, limited capacity, and changing priorities. The result is a calmer, clearer way to make better commercial choices.