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Visual Merchandising for Fashion

Name: Visual Merchandising for Fashion
Brand: Bloomsbury Visual Arts
SKU: 40043170
Price: 29.19 EUR
Availability: InStock
Author: Bailey Sarah Bailey
ISBN: 9781350071605

Bailey Sarah Bailey

Baker Jonathan Baker

Lingua

Inglese

Libro elettronico Adobe ePub DRM

Codice Libristo: 40043170

Casa editrice Bloomsbury Visual Arts, ottobre 2021

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular sh... Descrizione completa

Codice Libristo: 40043170

71 b

29.19 €

Disponibile Consegna digitale immediata

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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.