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50 Ways to Understand Communication

Name: 50 Ways to Understand Communication
Brand: Rowman & Littlefield
SKU: 04905919
Price: 41.59 EUR
Availability: InStock
Author: Arthur Asa Berger
ISBN: 9780742541085

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Arthur Asa Berger

Lingua

Inglese

Libro In brossura

Codice Libristo: 04905919

Casa editrice Rowman & Littlefield, febbraio 2006

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is th... Descrizione completa

Codice Libristo: 04905919

102 b

41.59 €

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Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.