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Mr. Chechile discusses the securities industry: the differences between full service and discount securities dealers and the role and legal obligations of stockbrokers, as well as financial planners, and investment advisors. For those seeking financial control, he explains how to minimize risk with capital allocation and diversification guidelines; and presents conventional wisdom investment strategies that can avoid being caught in the fear-greed trap. Finally, Mr. Chechile recommends investment guidelines and selection criteria, and uses these to construct a hypothetical investment company portfolio, the future performance of which is then critiqued 7 years later.