Ad Maiora Semper

From the first organised football played beside the Bay of Naples to the fourth Italian championship under Antonio Conte, Ad Maiora Semper: A Fact-Based History of Naples' Blue Football Club tells the full story of one of football's most passionate and dramatic institutions.

This book follows the club's early foundations, the birth of its symbols, the rise of Attila Sallustro, the ambition of the Lauro years, the first Coppa Italia, the glamour of Sívori and Altafini, the near misses of the 1970s, and the arrival of Diego Armando Maradona in 1984. It traces the first Scudetto, the domestic double, the UEFA Cup triumph, the second Scudetto, the painful decline after Maradona, bankruptcy in 2004, and the extraordinary rebirth under Aurelio De Laurentiis.

The modern era receives the same detailed treatment: Lavezzi, Hamšík, Cavani, Benítez, Sarri, Insigne, Mertens, Spalletti's 2022-23 Scudetto, and Conte's 2024-25 title. Written in a polished, narrative style and grounded in verifiable facts, this is the story of a club shaped by collapse, renewal, beauty, defiance, and the unbreakable bond between Naples and its blue shirt.

Trademark Disclaimer

This book is an independent, unofficial historical work and is not affiliated with, endorsed by, sponsored by, or approved by SSC Napoli, Serie A, UEFA, FIFA, Lega Serie A, or any related organisation, club, league, player, estate, or rights holder. All names, trademarks, logos, competition titles, club names, stadium names, and related marks mentioned in this book are the property of their respective owners and are used solely for factual, historical, descriptive, and referential purposes. No claim of ownership is made to any third-party trademark or protected mark.