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Advertisement Intolerance in Hungary

Name: Advertisement Intolerance in Hungary
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 06811186
Price: 41.59 EUR
Availability: InStock
Author: Anikó Náfrádi
ISBN: 9783639011456

A Critical Analysis of the Hungarian Advertisement Market

Anikó Náfrádi

Lingua

Inglese

Libro In brossura

Codice Libristo: 06811186

Casa editrice VDM Verlag Dr. Mueller E.K., giugno 2008

Ads are part of our life regardless to our attitude towardsthem. Bad news is that we have reached a... Descrizione completa

Codice Libristo: 06811186

102 b

41.59 €

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Ads are part of our life regardless to our attitude towardsthem. Bad news is that we have reached a degree of evolution wherewe can completely ignore them. We need only a few seconds todifferentiate between ads that we are interested in, and those onesthat when seeing them, we reach for the remote control immediately.And let us admit it: Hungarian advertising market lacks originaland creative ads. However, this does not mean that ads cannot sellat all. It only means that there is need for new methods, newtools, new approaches in advertising. The goal is to createrelevant, conception-based, receiver-oriented, original,intelligent and impressive ads. To reach this aim, we have tounderstand the market, consider customer needs and makeadvertisements with the initiation of them, thus harmonizing theneeds and expectations of customers, the client and the creativepeople.