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Advertising and Integrated Brand Promotion

Name: Advertising and Integrated Brand Promotion
Brand: Cengage Learning, Inc
SKU: 38444680
Price: 269.39 EUR
Availability: InStock
Author: Thomas O'Guinn
ISBN: 9780357721407

Thomas O'Guinn

Chris Allen

Richard J. Semenik

Angeline Close Scheinbaum

Lingua

Inglese

Libro In brossura

Codice Libristo: 38444680

Casa editrice Cengage Learning, Inc, agosto 2022

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising an... Descrizione completa

Codice Libristo: 38444680

659 b

269.39 €

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Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.