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Advertising and Promotion: An Integrated Marketing Communications Perspective

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective
Brand: McGraw-Hill
SKU: 14450967
Price: 272.5 EUR
Availability: InStock
Author: George E. Belch
ISBN: 9781259548147

George E. Belch

Michael A. Belch

Lingua

Inglese

Libro Rigido

Codice Libristo: 14450967

Casa editrice McGraw-Hill, novembre 2016

To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must... Descrizione completa

Codice Libristo: 14450967

667 b

272.50 €

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To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

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Informazioni sul libro

Titolo completo Advertising and Promotion: An Integrated Marketing Communications Perspective

Autore George E. Belch, Michael A. Belch

Lingua

Inglese

Rilegatura Libro - Rigido

Data di pubblicazione 2017

Numero di pagine 896

EAN 9781259548147

ISBN 9781259548147

Codice Libristo 14450967

Casa editrice McGraw-Hill

Peso 1846

Dimensioni 222 x 284 x 35

Categorie

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Management e tecniche gestionali > Gestione di settori specifici > Gestione delle vendite e del marketing

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Vendite e marketing