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Advertising, Promotion, and other aspects of Integrated Marketing Communications

Name: Advertising, Promotion, and other aspects of Integrated Marketing Communications
Brand: Cengage Learning, Inc
SKU: 45893588
Price: 354.49 EUR
Availability: InStock
Author: ANDREWS
ISBN: 9780357983973

ANDREWS

Lingua

Inglese

Libro In brossura

Codice Libristo: 45893588

Casa editrice Cengage Learning, Inc, ottobre 2024

Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AN... Descrizione completa

Codice Libristo: 45893588

867 b

354.49 €

Magazzino esterno in piccole quantità Inviamo tra 12-17 giorni

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Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.