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Libri in inglese > Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Vendite e marketing > Pubblicità > Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Libro Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman

Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Name: Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Brand: John Wiley & Sons Inc
SKU: 04081127
Price: 21.99 EUR
Availability: InStock
Author: Joseph Sugarman
ISBN: 9780470051245

Joseph Sugarman

Lingua

Inglese

Libro In brossura

Codice Libristo: 04081127

Casa editrice John Wiley & Sons Inc, gennaio 2007

Great copy is the heart and soul of the advertising business. In this practical guide, legendary cop... Descrizione completa

Codice Libristo: 04081127

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Informazioni sul libro

Titolo completo Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Autore Joseph Sugarman

Lingua

Inglese

Rilegatura Libro - In brossura

Data di pubblicazione 2007

Numero di pagine 368

EAN 9780470051245

ISBN 0470051248

Codice Libristo 04081127

Casa editrice John Wiley & Sons Inc

Peso 704

Dimensioni 193 x 232 x 19