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Airline Brand Loyalty: A case study involving the three airlines

Name: Airline Brand Loyalty: A case study involving the three airlines
Brand: LAP Lambert Academic Publishing
SKU: 20256038
Price: 48.39 EUR
Availability: InStock
Author: Basant Raj Shrestha
ISBN: 9786139888313

Basant Raj Shrestha

Lingua

Inglese

Libro In brossura

Codice Libristo: 20256038

Casa editrice LAP Lambert Academic Publishing, novembre 2017

The general object of this study is to explore the airline brand loyalty. The primary objective of t... Descrizione completa

Codice Libristo: 20256038

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48.39 €

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The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Wider?e; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences concerning attitude, habit, satisfaction, loyalty and factors (service, safety, comfort, luggage allowance and bonus) among the three airlines. Further, it confirms various constructs extracted from the extensive review of literature. A structured questionnaire was used to collected data from travelers at Alta airport. The items of this questionnaire were adopted from previous studies but modified accordingly. Three airlines travelers survey were conducted among the population of Alta airport. The data for this study were collected verified structured questionnaire from sample of 198 travelers from local and international travels.