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Spedizione gratuita per ordini superiori a 69,99 euro.

American Icon

Name: American Icon
Brand: Random House USA Inc
SKU: 01246618
Price: 16.59 EUR
Availability: InStock
Author: Bryce G Hoffman
ISBN: 9780307886064

Bryce G Hoffman

Lingua

Inglese

Libro In brossura

Codice Libristo: 01246618

Casa editrice Random House USA Inc, febbraio 2013

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminen... Descrizione completa

Codice Libristo: 01246618

41 b

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American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.