Contatto
Come acquistare
Consegna
Guida all'acquisto
Application of Cultivation Theory in Pakistan
A perspective of Consumerism, Materialism and self-identity
Inglese
421 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
30.39
€
/
Libro
26.19
€
The research study aims to explore the Cultivation Theory as proposed by Gerbner & Gross in 1976 in the Pakistani context and whether if it applies in the same or not. In the same perspective, it also identifies the existence of the concepts of consumerism and materialism within the people of Pakistan and how and if they have changed or helped develop the self-identities of the Pakistanis. It is believed that prolonged exposure of television and its content can cause people to adopt the values propagated in it as an inherent way of life, ultimately causing cultures to change. Since consumerism, materialism and self-identities are closely tied to cultures, the study has been explored in light of Edward T. Hall s Cultural Iceberg Model in order to provide the reader a clearer understanding of the topic under study; all of this being discovered by means of qualitative methods of research.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
12.59
€
/
In brossura
108.69
€
/
In brossura
6.29
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?