Applied Business Ethics

The concept of Truth is often dismissed as merely subjective in many areas of modern life. This book challenges that notion, utilizing scientifically verifiable and objective standards to demonstrate that Truth not only exists but must be acknowledged. Truth has practical applications across all fields-whether in business, professions, or enterprises. Ethical practices, grounded in Truth, provide the necessary POWER to succeed. Accounting, for instance, is highlighted in this book because accountants, as professionals, rely on scientific methodologies to maintain accuracy and integrity. Businesses and enterprises thrive when they employ POWER Living People-individuals who uphold ethical values and contribute positively to their organizations. Entrepreneurs often exemplify this concept, bringing integrity and innovation into their ventures. Dr. Brian Keen proves, using objective data and sound reasoning, that Truth remains highly relevant in addressing ethical dilemmas today. For example, imagine a cashier accepting two $5 bills for an item priced at $45 and mistakenly giving a $10 bill as change. Would a philosophy based on the erroneous logic that 5 + 5 = 55 be sufficient? Of course not. Truth dictates that 5 + 5 = 10 when adding like values, and living by such scientifically verifiable principles ensures ethical behavior and sound decisionmaking. Dr. Keen, who is also known as Rev. Brian Keen, is an ordained minister at the Church of Christ the Good Shepherd-Canadian Orthodox. His work reflects his dedication to defending and applying Truth in both personal and professional contexts.

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