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Archaeology Is a Brand!

Name: Archaeology Is a Brand!
Brand: Left Coast Press Inc
SKU: 10035636
Price: 53.59 EUR
Availability: PreOrder
Author: Cornelius Holtorf
ISBN: 9781598741797

Cornelius Holtorf

Lingua

Inglese

Libro In brossura

Codice Libristo: 10035636

Casa editrice Left Coast Press Inc, agosto 2009

What impact is there on the field to recognize that archaeology is a regular feature in daily life a... Descrizione completa

Codice Libristo: 10035636

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What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.