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Archetypes in Branding

A Toolkit for Creatives and Strategists

Margaret Hartwell

Joshua C. Chen

Lingua

Inglese

Libro Rigido

Codice Libristo: 02570351

Casa editrice How Books, settembre 2012

Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concept... Descrizione completa

Codice Libristo: 02570351

81 b

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Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards.

Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.