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Better by Design

Name: Better by Design
Brand: Amberley Publishing
SKU: 05326020
Price: 20.19 EUR
Availability: InStock
Author: Paul Jarvis
ISBN: 9781445642833

Paul Jarvis

Lingua

Inglese

Libro In brossura

Codice Libristo: 05326020

Casa editrice Amberley Publishing, aprile 2015

Airlines are competitive and complex businesses and great airlines don't just happen. In British Air... Descrizione completa

Codice Libristo: 05326020

49 b

20.19 €

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Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.