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Beyond Greed and Fear

Name: Beyond Greed and Fear
Brand: Oxford University Press Inc
SKU: 04031883
Price: 35.99 EUR
Availability: InStock
Author: Hersh Shefrin
ISBN: 9780195304213

Hersh Shefrin

Lingua

Inglese

Libro In brossura

Codice Libristo: 04031883

Casa editrice Oxford University Press Inc, giugno 2007

This book provides a comprehensive treatment of behavioural finance. With the use of the latest psyc... Descrizione completa

Codice Libristo: 04031883

88 b

35.99 €

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This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.