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Born Global Firms: A New International Enterprise

Name: Born Global Firms: A New International Enterprise
Brand: Business Expert Press
SKU: 01219980
Price: 13.89 EUR
Availability: InStock
Author: Cavusgil
ISBN: 9781606490129

Cavusgil

Lingua

Inglese

Libro In brossura

Codice Libristo: 01219980

Casa editrice Business Expert Press, settembre 2009

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensiv... Descrizione completa

Codice Libristo: 01219980

34 b

13.89 €

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.