Controllare lo stato dell'ordine

Entra a far parte di una comunità di amanti dei libri di tutto il mondo e ottieni numerosi vantaggi. Crea un account gratuito

Punto Poste 5.49 € Punto Poste 5.49 € Corriere DHL 6.99 € Corriere GLS 5.99 € Punto GLS 4.49 € Corriere Bartolini 4.49 € Punto Bartolini 3.49 €

Contatto

Come acquistare

Aiuto

Il mio account

▸ Vuoto :-(

Brand Assets

Name: Brand Assets
Brand: John Wiley & Sons Inc
SKU: 04886017
Price: 82.89 EUR
Availability: InStock
Author: Tony Tollington
ISBN: 9780470844236

Tony Tollington

Lingua

Inglese

Libro Rigido

Codice Libristo: 04886017

Casa editrice John Wiley & Sons Inc, aprile 2002

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much... Descrizione completa

Codice Libristo: 04886017

203 b

82.89 €

Magazzino esterno Inviamo tra 10-18 giorni

Fino a 30 giorni per il reso

I clienti hanno acquistato anche

Die Aufgabenverlagerung des Landes Nordrhein-Westfalen auf die Kommunen und die Frage der Finanzierungsfolgen Karen Brems

In brossura

80.29 €

Malerische Gegenden 3x1000 Teile (Puzzle) Tobias Hägg

Puzzle

24.79 €

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.