Contatto
Come acquistare
Consegna
Guida all'acquisto
Brand Driven
The Route to Integrated Branding Through Great Leadership
Inglese
109 b
30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
33.09
€
/
In brossura
41.99
€
F. Joseph LePla and Lynn Parker created the concept of Integrated Branding in the early 1990s and have since witnessed its rapid acceptance by brand consultants and senior management teams in companies around the world. The volume is a follow-up to "Integrated Branding", and, with the help of Susan Davis, offers leaders and managers at all levels - from the mailroom to the boardroom - the necessary tools for integrating the entire organization with the brand. Featuring case studies, the volume reads like a travel guide, taking the reader on a journey with major milestones, directions and reference points to show them how to: focus every employee's actions on delivering brand promise; create the practical tools to achieve integrated branding; ensure long-lasting customer loyalty; create short-term and long-term brand strategies; increase market share; and focus the company's culture, assets, practices and communications to create an integrated brand.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
10.29
€
/
In brossura
26.39
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?