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Breaking Twitter
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31 b
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‘An excitable, high-octane account’ – IndependentIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides.Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time. ‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard
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