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Business 2000: Advertising

Name: Business 2000: Advertising
Brand: Cengage
SKU: 04620822
Availability: OutOfStock
Author: Maria Townsley
ISBN: 9780538698702

Maria Townsley

Lingua

Inglese

Libro In brossura

Codice Libristo: 04620822

Casa editrice Cengage, novembre 2000

Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The use... Descrizione completa

Codice Libristo: 04620822

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Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!