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Business Advancement through Technology Volume I
Markets and Marketing in Transition
Inglese
368 b
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This two-volume edited collection explores and discusses the impact of technology on business organization and advancement.Much of the current focus on business transformation relates to the 'digital shift.' But technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks that are often interpreted through different lenses. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics from mobile banking, customer relationship management technologies, neuromarketing tools, social media and consumerism, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.Volume II focuses on the implications of changing technology on work and employment.Taken together, the books move forward the study of organizations and technology and are ideal resources for a wide range of business students and researchers.
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