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Cause-Related Marketing

Name: Cause-Related Marketing
Brand: Springer Nature Switzerland AG
SKU: 38812480
Price: 75.29 EUR
Availability: InStock
Author: M. Mercedes Galan-Ladero
ISBN: 9783030654573

Case Studies From a Global Perspective

M. Mercedes Galan-Ladero

Clementina Galera-Casquet

Helena M. Alves

Lingua

Inglese

Libro In brossura

Codice Libristo: 38812480

Casa editrice Springer Nature Switzerland AG, marzo 2022

This textbook uses a case study approach to present a variety of cause-related marketing campaigns t... Descrizione completa

Codice Libristo: 38812480

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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.