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Charismatic Capitalism

Name: Charismatic Capitalism
Brand: The University of Chicago Press
SKU: 06256578
Price: 36.59 EUR
Availability: InStock
Author: Nicole Woolsey Biggart
ISBN: 9780226047867

Direct Selling Organizations in America

Nicole Woolsey Biggart

Lingua

Inglese

Libro In brossura

Codice Libristo: 06256578

Casa editrice The University of Chicago Press, marzo 1990

Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to bu... Descrizione completa

Codice Libristo: 06256578

90 b

36.59 €

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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.