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Commercial Management - Theory and Practice

Name: Commercial Management - Theory and Practice
Brand: John Wiley and Sons Ltd
SKU: 01255260
Price: 61.79 EUR
Availability: InStock
Author: David J Lowe
ISBN: 9781405124683

David J Lowe

Lingua

Inglese

Libro In brossura

Codice Libristo: 01255260

Casa editrice John Wiley and Sons Ltd, luglio 2013

This textbook provides a one-stop-shop to the many topics in commercial management. It draws on mate... Descrizione completa

Codice Libristo: 01255260

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61.79 €

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This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

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Informazioni sul libro

Titolo completo Commercial Management - Theory and Practice

Autore David J Lowe

Lingua

Inglese

Rilegatura Libro - In brossura

Data di pubblicazione 2013

Numero di pagine 522

EAN 9781405124683

ISBN 1405124687

Codice Libristo 01255260

Casa editrice John Wiley and Sons Ltd

Peso 1134

Dimensioni 191 x 245 x 24

Categorie

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Management e tecniche gestionali

Tecnologia, Ingegneria, Agricoltura, processi industriali > Ingegneria civile, topografia e costruzioni

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