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Communicating Science

Name: Communicating Science
Brand: Cambridge University Press
SKU: 04090696
Price: 61.39 EUR
Availability: InStock
Author: Nicholas Russell
ISBN: 9780521131728

Nicholas Russell

Lingua

Inglese

Libro In brossura

Codice Libristo: 04090696

Casa editrice Cambridge University Press, ottobre 2009

Governments and scientific establishments have been encouraging the development of professional and... Descrizione completa

Codice Libristo: 04090696

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61.39 €

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Governments and scientific establishments have been encouraging the development of professional and popular science communication. This 2009 book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.