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Communicating Strategy

Name: Communicating Strategy
Brand: Taylor & Francis Ltd
SKU: 17872266
Price: 289.29 EUR
Availability: InStock
Author: Phil Jones
ISBN: 9781138469891

Phil Jones

Lingua

Inglese

Libro Rigido

Codice Libristo: 17872266

Casa editrice Taylor & Francis Ltd, agosto 2017

If you don''t communicate your strategy in a way that your people understand and find compelling, ho... Descrizione completa

Codice Libristo: 17872266

708 b

289.29 €

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If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'' Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.