Controllare lo stato dell'ordine

Entra a far parte di una comunità di amanti dei libri di tutto il mondo e ottieni numerosi vantaggi. Crea un account gratuito

Punto Poste 5.49 € Punto Poste 5.49 € Corriere DHL 6.99 € Corriere GLS 5.99 € Punto GLS 4.49 € Corriere Bartolini 4.49 € Punto Bartolini 3.49 €

Contatto

Come acquistare

Aiuto

Il mio account

▸ Vuoto :-(

Contemporary Marketing and Consumer Behavior

Name: Contemporary Marketing and Consumer Behavior
Brand: SAGE Publications Inc
SKU: 04714339
Price: 62.79 EUR
Availability: InStock
Author: John F. Sherry
ISBN: 9780803957534

An Anthropological Sourcebook

John F. Sherry

Lingua

Inglese

Libro In brossura

Codice Libristo: 04714339

Casa editrice SAGE Publications Inc, giugno 1995

This exploration of marketing and consumer behaviour comprises original articles, both theoretical a... Descrizione completa

Codice Libristo: 04714339

154 b

62.79 €

Magazzino esterno Inviamo tra 14-20 giorni

Fino a 30 giorni per il reso

I clienti hanno acquistato anche

Horoskopy na rok 2018 - Váš osobní deník na rok 2018 Boháčová Martina Blažena

In brossura

0.89 €

Discographie der Gesangsinterpreten der leichten Muse von 1925 bis 1945 im deutschsprachigen Raum Wolfgang Schneidereit

Rigido

20.29 €

MI BERLIN ESTHER ANDRADI

Rigido

14.89 €

Der kleine Drache Kokosnuss - Witze von der Dracheninsel. Bd.1, Audio-CD Ingo Siegner

CD audio

6.69 €

Opakujeme češtinu ve 3.-5. ročníku Zita Janáčková

Libro

1.99 €

BABADADA black-and-white, Espanol con articulos - Pulaar, el diccionario visual - ɗowitorde nataande Babadada Gmbh

In brossura

5.99 €

Harry Potter et la chambre des sercets, illustre par Jim Kay Rowling

Rigido

39.19 €

La Psychanalyse Vite et bien pour les Nuls Christian Godin

In brossura

10.89 €

Le guide méthodologique des sciences de la gestion Hamel

In brossura

32.69 €

Der Mainzer Kopf Mit Der Binde Herbert von Einem

In brossura

46.79 €

Flughafen Oberpfaffenhofen Markus Wagner

In brossura

37.29 €

Sept promenades avec Mark Brown - Livre-dvd Creton

Rigido

25.19 €

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.