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Creative 4Cast

Name: Creative 4Cast
Brand: LID Publishing
SKU: 05028135
Price: 16.89 EUR
Availability: InStock
Author: Emanuele Nenna
ISBN: 9781907794278

A New Solution for the Future of Advertising

Emanuele Nenna

Lingua

Inglese

Libro Rigido

Codice Libristo: 05028135

Casa editrice LID Publishing, novembre 2012

Advertising has always had a clear objective: to promote the sales of a product. The success of an a... Descrizione completa

Codice Libristo: 05028135

41 b

16.89 €

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Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.