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Creativity in Product Innovation

Name: Creativity in Product Innovation
Brand: Cambridge University Press
SKU: 04089166
Price: 113.29 EUR
Availability: InStock
Author: Jacob Goldenberg
ISBN: 9780521002493

Jacob Goldenberg

Lingua

Inglese

Libro In brossura

Codice Libristo: 04089166

Casa editrice Cambridge University Press, gennaio 2002

Creativity in Product Innovation describes a remarkable technique for improving the creativity proce... Descrizione completa

Codice Libristo: 04089166

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113.29 €

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Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.