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CSR from a strategic perspective

Name: CSR from a strategic perspective
Brand: VDM Verlag
SKU: 06833425
Price: 53.39 EUR
Availability: InStock
Author: Maria Roeck Hansen
ISBN: 9783639260380

Maria Roeck Hansen

Lingua

Inglese

Libro In brossura

Codice Libristo: 06833425

Casa editrice VDM Verlag, settembre 2010

Lately CSR has increased its strategic status, as well as the consumer demand of sustainable develop... Descrizione completa

Codice Libristo: 06833425

131 b

53.39 €

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Lately CSR has increased its strategic status, as well as the consumer demand of sustainable development. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies through the models "Sustainable Communication" and "Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance". This study is of immediate interest for all companies, since there is an increased demand on the global market for social entrepreneurship and innovation and this book offers a method for companies to anchoring CSR into their strategy and activities to make their business prosper. In a longer perspective, companies will then contribute to a healthier society, which in turn will lead to a more dynamic business environment.