Contatto
Come acquistare
Consegna
Guida all'acquisto
Defending Your Brand
Inglese
154 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
Gioco
35.79
€
/
In brossura
15.09
€
/
Foglio
99.39
€
Competitors takeany and every opportunitythey can to deride the dominate their opponents in the marketplace. While all companies strive to create innovative and aggresive campaigns to make gains int he market, the smart companies-the ones thatthrive- make sure to create a defense strategy that is just as strong, if not stronger to maintain the ground when push comes to shove. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Here Calkins shows business how to create and maintain a defensive strategy using real life examples from major global companiesincluding: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Every business leader needs to understand how to play defense and this book will teach leaders how to make sure their valuable brand is protected.
Informazioni sul libro
Inglese
Categorie
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
10.09
€
/
In brossura
15.29
€
