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Destination Promotion And Development In The Middle East

Name: Destination Promotion And Development In The Middle East
Brand: LAP Lambert Academic Publishing
SKU: 19548059
Price: 35.29 EUR
Availability: InStock
Author: Ankita Mohan Nair
ISBN: 9783659442087

A study of risk perception analysis and effectiveness of marketing and promotion in the Middle East, UAE and Dubai

Ankita Mohan Nair

Lingua

Inglese

Libro In brossura

Codice Libristo: 19548059

Casa editrice LAP Lambert Academic Publishing, novembre 2012

"Some of the stunning countries in the Middle East became luxury destinations a long time ago, and t... Descrizione completa

Codice Libristo: 19548059

86 b

35.29 €

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"Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them," -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on how distribution channels are interrelated in building an image of a country as a destination. Therefore, the findings have been divided into categories which when combined can give the readers an insight on the factors that have to be considered while choosing a destination, destination's image and effectiveness of marketing and promotion.