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Developing Successful Sport Marketing Plans

Name: Developing Successful Sport Marketing Plans
Brand: Fitness Information Technology, Inc, U.S.
SKU: 25161002
Price: 49.29 EUR
Availability: InStock
Author: Dr. David K Stotlar
ISBN: 9781940067346

Dr. David K Stotlar

Mark S Nagel

Lingua

Inglese

Libro In brossura

Codice Libristo: 25161002

Casa editrice Fitness Information Technology, Inc, U.S., ottobre 2019

With an abundance of goods and services available to consumers in the sport industry, it can be diff... Descrizione completa

Codice Libristo: 25161002

121 b

49.29 €

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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.