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Digital Advertising: Past, Present, and Future

Name: Digital Advertising: Past, Present, and Future
Brand: Creative Social
SKU: 02480841
Price: 14.49 EUR
Availability: InStock
Author: Daniele Fiandaca
ISBN: 9780956608307

Daniele Fiandaca

Lingua

Inglese

Libro In brossura

Codice Libristo: 02480841

Casa editrice Creative Social, luglio 2010

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about di... Descrizione completa

Codice Libristo: 02480841

35 b

14.49 €

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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."