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Digital Marketing - 3ed

Name: Digital Marketing - 3ed
Brand: wessex, inc.
SKU: 46210586
Price: 98.49 EUR
Availability: InStock
Author: Jeremy Kagan
ISBN: 9798990193239

Jeremy Kagan

Lingua

Inglese

Libro Rigido

Codice Libristo: 46210586

Casa editrice wessex, inc., giugno 2024

This book approaches digital marketing in two ways: from the point of view of the strategic thinker... Descrizione completa

Codice Libristo: 46210586

241 b

98.49 €

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This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

The 3rd edition of Digital Marketing: Strategy & Tactics has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.