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Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)

Name: Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)
Brand: LAP Lambert Academic Publishing
SKU: 16168386
Price: 22.49 EUR
Availability: InStock
Author: Elena Ilicheva
ISBN: 9783659826764

Elena Ilicheva

Lingua

Inglese

Libro In brossura

Codice Libristo: 16168386

Casa editrice LAP Lambert Academic Publishing, novembre 2016

Discounts as a marketing tool for attraction and retention of customers in e-commerce through the ex... Descrizione completa

Codice Libristo: 16168386

55 b

22.49 €

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Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many useful pictures, schemes and tables with data of analysis.