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Disinformation Attacks On Businesses

Name: Disinformation Attacks On Businesses
Brand: Springer, Berlin
SKU: 51331061
Price: 62.39 EUR
Availability: InStock
Author: Uwe Wolff
ISBN: 9783658514068

The Dark Business of Fake News & Co. and How to Combat it

Uwe Wolff

Lingua

Inglese

Libro Rigido

Codice Libristo: 51331061

Casa editrice Springer, Berlin, agosto 2026

Disinformation has become one of the most dangerous threats to modern businesses. In this book, comm... Descrizione completa

Codice Libristo: 51331061

153 b

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Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today s high risk information environment.