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Economics for Managers, Global Edition

Name: Economics for Managers, Global Edition
Brand: PEARSON Education Limited
SKU: 02457767
Price: 86.09 EUR
Availability: InStock
Author: Paul Farnham
ISBN: 9781292060095

Paul Farnham

Lingua

Inglese

Libro In brossura

Codice Libristo: 02457767

Casa editrice PEARSON Education Limited, ottobre 2014

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental id... Descrizione completa

Codice Libristo: 02457767

211 b

86.09 €

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For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.