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Effectiveness of Social Marketing and Behaviour Change

Name: Effectiveness of Social Marketing and Behaviour Change
Brand: Scholars' Press
SKU: 07044982
Price: 266.49 EUR
Availability: InStock
Author: Prasanta Parida
ISBN: 9783639701210

A study on behaviour tracking among long distance truckers of Orissa

Prasanta Parida

Lingua

Inglese

Libro In brossura

Codice Libristo: 07044982

Casa editrice Scholars' Press, ottobre 2013

Social marketing is the systematic application of marketing to achieve changed behavioral goals for... Descrizione completa

Codice Libristo: 07044982

652 b

266.49 €

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Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book Effectiveness of social marketing & Behavioural change . This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.