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Electoral and Media fields in Taiwan
Language use of the candidates during the 2008 presidential campaign
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In which contemporary democracy do presidential §candidates have to use 13 different local languages? §The answer is: Taiwan. The question that §follows is why it is so, and how are these languages §shared through time and space during the §presidential campaign in the most vibrant democracy §in Asia. The situation is that this prolific §language use is dichotomous according to whom the §candidates performed their speeches. Indeed, these §13 languages were almost exclusively used when the §candidates were speaking to the voters, whereas §Mandarin Chinese as the only official language of §the Republic of China was used almost without §exception when the addressee was a journalist.§This study, at the borders of sociolinguistics and §sociology of language, which is founded upon an §ethnographical approach of the presidential campaign
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